Win the game of Googleopoly : unlocking the secret strategy of search engines
"Rank higher in search results with this guide to SEO and content building supremacyGoogle is not only the number one search engine in the world, it is also the number one website in the world. Only 5 percent of site visitors search past the first page of Google, so if you're not in those top ten results, you are essentially invisible. Winning the Game of Googleopoly is the ultimate roadmap to Page One Domination. The POD strategy is what gets you on that super-critical first page of Google results by increasing your page views. You'll learn how to shape your online presence for Search Engine Optimization, effectively speaking Google's language to become one of the top results returned for relevant queries. This invaluable resource provides a plan that is universal to any business in any industry, and provides expert guidance on tailoring the strategy to best suit your organization. Coverage includes an explanation of the mechanics of a search, and how to tie your website, paid ads, online reputation, social media, content, images, and video into a winning SEO strategy that pushes you to the front of the line. The Page One Domination strategy incorporates all the ways in which you can beef up your Internet presence and online reputation. This book is a clear, straightforward guide that will knock down the silos of the Internet and teach you exactly how to integrate all aspects of content creation into a synergistic, SEO strategy. Understand how search engines return results Design an effective, all-encompassing SEO strategy Create the content that gets page views and improves rank Optimize social media and video as part of an overall SEO plan The rules of SEO are always changing, and following outdated rules can actually work against you, burying you at the bottom of the pile. This book will spark a paradigm shift in how you think about SEO and gives you the tools you need to craft a strategy tailored to your specific market. To be successful, you need to be on page one of Google, and Winning the Game of Googleopoly can show you how to get there"-- Provided by publisher
1 online resource
9781119002796, 9781119002574, 9781119002581, 1119002796, 1119002575, 1119002583
897882233
Title Page; Copyright; Dedication; Acknowledgments; Introduction; Chapter 1: Either You Are Visible or You Are Invisible; How Do I (You) Get Found?; The Truth Shall Set Us Free!; Additional Resources; Chapter 2: Reality Check: Google Is a Monopoly; Unlocking Page One of Google; Additional Resources; Chapter 3: Creating a Googleopoly: Google Page One Dominance Strategy; Additional Resources; Chapter 4: Creating the Ultimate Onsite SEO Website Strategy; Domain Name; Title Tags; Heading Tags; Linking; Content; Conclusion; Next Evolution in Onsite SEO; Additional Resources. Chapter 5: Video and Video SEOHow to Properly Create a Video SEO Campaign; Pattern and Voice Recognition Search; Content Creation; Uploading Your Video to YouTube; Video Title; Description; Meta-Tags/Keywords; Advanced Settings; Video Location; Subtitles and Closed-Captioning for Your Video; Annotations; Viewer Action and Reaction; Sharing and Recommendations; Syndication and Supplemental Uploads; Supplemental Upload Tip; Localized Video SEO; Bonus Section: Video Suggestions; Additional Resources; Chapter 6: Social Media versus Social Media Optimization; The Social Component of Social. Sharing Means AttentionSocial Signals; The Most Important Component: Page One Domination; Google+ Local Business; Facebook; Pinterest and Flickr; LinkedIn; Private Label Your Own Social Network!; Additional Resources; Chapter 7: Strategies for Mobile Dominance on Google and Web Success; 31.3 Percent of All Web Traffic Comes from Mobile Devices!; PPC Advertising on Mobile; How Mobile Users Search; Additional Resources; Chapter 8: Online Reputation Optimization; Online Reputation Optimization; Interaction with Reviews; Additional Resources; Chapter 9: Secondary Websites for Search Dominance. BlogsMicrosites; Customer Appreciation Sites; Focus Sites; Using Secondary Sites Properly; Additional Resources; Chapter 10: Putting It All Together; Additional Resources; Chapter 11: Looking into the Future of Google and Search; Additional Resources; Index; End User License Agreement
Includes index
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