Consuming environments : television and commercial culture
Using examples drawn from commercials, news broadcasts and TV shows, this book provides a study of the consequences of television's power over our habits of material consumption and television's ultimate impact on the environment
Print Book, English, ©1999
Rutgers University Press, New Brunswick, N.J., ©1999
xix, 225 pages : illustrations ; 27 cm
9780813525914, 9780813525921, 0813525918, 0813525926
39069448
Foreword Preface and Acknowledgments Chapter One. Television and the Environment: An Introduction Chapter Two. An Overview of Television Economics Chapter Three. Advertisers and Their Audience Chapter Four. Signification, Discourse, and Ideology Chapter Five. Television Realisms Chapter Six. The Flow of Commodities Chapter Seven. From Consumers to Activists Notes Index