William Pride (Ph.D., Louisiana State University) is a professor of marketing in the Mays Business School, Texas A&M University. In addition to this text, he is co-author of a market-leading Principles of Marketing text. Dr. Pride's research interests include advertising, promotion, and distribution channels, and his research articles have appeared in major professional journals, such as the JOURNAL OF MARKETING, the JOURNAL OF MARKETING RESEARCH, the JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, and the JOURNAL OF ADVERTISING. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society of Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.
Robert J. Hughes (PhD, University of North Texas) specializes in business administration and college instruction. Currently, he teaches Introduction to Business, Personal Finance, and Business Math for the Dallas County Community Colleges. Dr. Hughes is the recipient of three different Teaching in Excellence Awards at Richland College. In addition to Business, published by Houghton Mifflin, he has authored college textbooks in personal finance and business mathematics, which are used throughout the world. In addition to being active in many academic and professional organizations, he has served as a consultant and investment advisor to individuals, businesses, and charitable organizations. According to Dr. Hughes, after 30 years teaching Introduction to Business, the course is still exciting: "There's nothing quite like the thrill of seeing students succeed, especially in a course like Introduction to Business that provides the foundation for not only academic courses, but also life in the real world."
Jack R. Kapoor (EdD, Northern Illinois University) is Professor of Business and Economics in the Business and Services Division at the College of DuPage, where he has taught since 1969. He previously taught at Illinois Institute of Technology's Stuart School of Management, San Francisco State University's School of World Business, and other colleges. Professor Kapoor was awarded the Business and Services Division's Outstanding Professor Award for 1999–2000. In addition to authoring several textbooks, Dr. Kapoor has served as Assistant National Bank Examiner for the U.S. Treasury Department and as an international trade consultant to Bolting Manufacturing Co., Ltd., Bombay, India.
