Conceptual Issues in Consumer Behaviour The Indian Context

advertising appeal aspects attitude benefits brand associations brand equity brand personality business culture buy the brand buyers Cadbury's campaign celebrity cent Colgate communication competitive brands concept consumer behaviour create CRM programme Customer Relationship Management customers customised detergents developed differentiation diffusion diffusion of innovation dimensions durables ensure equity example FMCG FMCG products formulate functional he/she Hence his/her impact important impulse buying Indian context Indian market information search innovation intention to buy interested introduced involved launched Levi's lifestyle marketing mix elements niche number of brands offering orientation perception premium price point product categories productline profitability proposition psychographics purchase refrigerators relationship repositioning retail outlet sales promotion Santro shampoo shoppers soap soft drinks specific stage symbolic target segment toothpaste trigger unorganised upmarket usage variants washing machines word of mouth