Understanding Global Cultures: Metaphorical Journeys Through 17 CountriesSAGE Publications, 24 sty 1994 - 392 This book, a best-seller in its first edition, uses cultural metaphors to help students and managers understand, describe, and compare national cultures. In addition to expanding the number of countries covered, the author introduces new conceptual frameworks for classifying cultures based on the works of Triandis, Fiske, and Huntington. These frameworks support students as they develop an increased awareness of various cultures and begin the challenging process of integrating cultural and economic perspectives.
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Strona 142
... language of the Walloons , who constitute approximately 34 % of Belgians . In Limburg , a very small area bordering Germany with some 1 % of the population , German is the native language . To be impartial and economically viable , in ...
... language of the Walloons , who constitute approximately 34 % of Belgians . In Limburg , a very small area bordering Germany with some 1 % of the population , German is the native language . To be impartial and economically viable , in ...
Strona 143
... language border or in Brussels must deal with language differences daily . Belgians tend to appreciate the use of their lan- guages and will generally warm to outsiders more quickly if an attempt is made to learn at least one language ...
... language border or in Brussels must deal with language differences daily . Belgians tend to appreciate the use of their lan- guages and will generally warm to outsiders more quickly if an attempt is made to learn at least one language ...
Strona 343
... language or voice is so impor- tant that it is one of the four key elements of the Italian opera metaphor ; for the Irish , language or conversation is the actual meta- phor itself . In Japan , the language is used subtly through ...
... language or voice is so impor- tant that it is one of the four key elements of the Italian opera metaphor ; for the Irish , language or conversation is the actual meta- phor itself . In Japan , the language is used subtly through ...
Spis treści
Understanding Cultural Metaphors | 3 |
Cultural Metaphors | 13 |
The Italian Opera | 42 |
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