Fashion Brands: Branding Style from Armani to ZaraKogan Page Publishers, 3 paź 2012 - 240 Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. Fashion Brands takes you 'behind the seams', so to speak, exposing how the use of advertising, store design and the media has altered our fashion 'sense' and how a mere piece of clothing can be transformed into something with mystical allure. |
Spis treści
1 | |
01
A history of seduction | 5 |
02
Fashioning an identity | 21 |
03
When haute couture meets high street | 31 |
04
The designer
as brand | 47 |
05
The store is
the star | 59 |
06
Anatomy of
a trend | 69 |
07
The imagemakers | 79 |
14
Retro brands retooled | 139 |
15
Targeted male | 147 |
16
Urban athletes | 157 |
17
Virtually
dressed | 169 |
18
Rise of the bloggers | 177 |
19
The faking
game | 185 |
20
Trendy toddlers | 189 |
21
Style goes back to the future | 193 |
08
They shoot dresses dont they? | 87 |
09
This years
model | 95 |
10
Celebrity sells | 105 |
11
Press to impress | 113 |
12 The collections | 119 |
13
Accessorize
all areas | 129 |
22
Behind the
seams | 199 |
Conclusion | 207 |
213 | |
215 | |