Style and Status: Selling Beauty to African American Women, 1920-1975University Press of Kentucky, 23 lut 2007 - 264 Between the 1920s and the 1970s, American economic culture began to emphasize the value of consumption over production. At the same time, the rise of new mass media such as radio and television facilitated the advertising and sales of consumer goods on an unprecedented scale. In Style and Status: Selling Beauty to African American Women, 1920Ð1975, Susannah Walker analyzes an often-overlooked facet of twentieth-century consumer society as she explores the political, social, and racial implications of the business devoted to producing and marketing beauty products for African American women. Walker examines African American beauty culture as a significant component of twentieth-century consumerism, and she links both subjects to the complex racial politics of the era. The efforts of black entrepreneurs to participate in the American economy and to achieve self-determination of black beauty standards often caused conflict within the African American community. Additionally, a prevalence of white-owned firms in the African American beauty industry sparked widespread resentment, even among advocates of full integration in other areas of the American economy and culture. Concerned African Americans argued that whites had too much influence over black beauty culture and were invading the market, complicating matters of physical appearance with questions of race and power. Based on a wide variety of documentary and archival evidence, Walker concludes that African American beauty standards were shaped within black society as much as they were formed in reaction to, let alone imposed by, the majority culture. Style and Status challenges the notion that the civil rights and black power movements of the 1950s through the 1970s represents the first period in which African Americans wielded considerable influence over standards of appearance and beauty. Walker explores how beauty culture affected black womenÕs racial and feminine identities, the role of black-owned businesses in African American communities, differences between black-owned and white-owned manufacturers of beauty products, and the concept of racial progress in the postÐWorld War II era. Through the story of the development of black beauty culture, Walker examines the interplay of race, class, and gender in twentieth-century America. |
Spis treści
1 | |
11 | |
2 Everyone Admires the Woman Who Has Beautiful Hair | 47 |
3 An Export Market at Home | 85 |
4 Beauty Services Offered from Head to Toe | 115 |
5 All Hair Is Good Hair | 143 |
6 Black Is Beautiful | 169 |
Conclusion | 205 |
Notes | 211 |
229 | |
239 | |
Inne wydania - Wyświetl wszystko
Style and Status: Selling Beauty to African American Women, 1920-1975 Susannah Walker Ograniczony podgląd - 2007 |
Style and Status: Selling Beauty to African American Women, 1920-1975 Susannah Walker Widok fragmentu - 2007 |
Kluczowe wyrazy i wyrażenia
African American beauty African American market African American women Afro American beauty culture Barker Barnett beauty contests beauty culture industry beauty culturists beauty ideal beauty industry beauty parlor beauty product advertising beauty salons beauty shop beauty shops beauty standards Beauty Trade black beauticians black beauty culture black companies black consumers black models Black Power black pride black women black-owned companies C. J. Walker advertisement C. J. Walker Company Cardozo CBC/CHS celebrities Chicago Defender Claude color commercial beauty culture complexion consumer culture cosmetics advertising dressing Ebony economic fashion featured female girls glamorous hair products hair straightening hairdressers hairstyles Hi-Ja House of Beauty images Joyner Lena Horne Madam C. J. Walker ment Nadinola natural hair natural look Negro beauty Negro Market Peiss Pittsburgh Courier Plough's advertisement political popular Poro promoted race racial straight style urban white advertisers white beauty white companies white-owned companies woman women's beauty World York
Popularne fragmenty
Strona 230 - March 1977, in The Black Women Oral History Project: From the Arthur and Elizabeth Schlesinger Library on the History of Women in America, Radcliffe College, ed.
Strona 1 - Everything I know about American history I learned from looking at black people's hair. It's the perfect metaphor for the African experiment here: the price of the ticket (for a journey no one elected to take), the toll of slavery, and the costs of remaining. It's all in the hair.