The Creative Economy: How People Make Money from Ideas

Przednia okładka
Penguin UK, 7 lis 2013 - 304

Creativity is the fastest growing business in the world.

Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money?

In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives and how it is changing in the digital age. His key rules for success include:

Invent yourself. Be unique.
Own your ideas. Understand copyright, patents and IP laws.
Treat the virtual as real, and vice versa.
Learn endlessly: borrow, reinvent and recycle.
Know when to break the rules.

Whether in film or fashion, software or stories, by turning ideas into assets anyone can make creativity pay.

 

Wybrane strony

Spis treści

Who is Creative and Why?
When Orcs Walked Across Oxford Circus
The Tripod
The First Talent
Where Ideas Take Root
Managing Ideas
Owning Ideas
Search Learn Mix and Share
Art Design Media and Innovation
The Spaces Inbetween
My Brain My Asset
Notes
Bibliography
Acknowledgements Follow Penguin
Prawa autorskie

Inne wydania - Wyświetl wszystko

The Creative Economy: How People Make Money from Ideas
John Howkins
Podgląd niedostępny - 2013

Kluczowe wyrazy i wyrażenia

$1 billion advertising algorithms Amazon America artists assets Beijing brands Brazil Britain British buyers capital cent China Chinese cinema cluster collaboration companies company’s consumer copy costs countries craft creative economy crowd-funding culture develop Diane Holland dotcoms downloaded e-books earned ecology entertainment entrepreneurs Europe European expenditure Facebook fashion film France freedom Germany global Google ideas increase industry innovation intellectual property Internet of Things invention inventor iPhone Japan Jeff Bezos largest Lawrence Lessig learning licence London manufacturing market is worth NetEase newspapers one’s patent people’s physical protected publishers relationship revenues says sector sell skills smartphone Soedjatmoko Southbank Centre spend thinking Tim Berners-Lee trademarks trillion University users WIPO YouTube

Informacje o autorze (2013)

John Howkins is Deputy Chairman of the British Screen Advisory Council and has worked as a consultant for Time Warner, ABC, IBM and many other companies and institutions. His previous publications include UNDERSTANDING TELEVISION, MASS COMMUNICATIONS IN CHINA and NEW TECHNOLOGIES, NEW POLICIES.

Informacje bibliograficzne

TytułThe Creative Economy: How People Make Money from Ideas
AutorJohn Howkins
WydawcaPenguin UK, 2013
ISBN0141977043, 9780141977041
Liczba stron304
  
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