The (Un)Common Sense of Advertising: Getting the Basics RightSAGE Publications, 15 cze 2003 - 268 Written in a simple and lucid style and using illustrations and graphics, the book explores important issues such as: - what is advertising, and why and how it works; - its relevance and the role it plays in marketing and brand building; and - the key elements of advertising planning, creation and implementation. |
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The (Un)Common Sense of Advertising: Getting the Basics Right Sanjay Tiwari Podgląd niedostępny - 2003 |