The Gutenberg Galaxy

Przednia okładka
University of Toronto Press, 22 cze 2017 - 336

The Gutenberg Galaxy catapulted Marshall McLuhan to fame as a media theorist and, in time, a new media prognosticator. Fifty years after its initial publication, this landmark text is more significant than ever before.

Readers will be amazed by McLuhan’s prescience, unmatched by anyone since, predicting as he did the dramatic technological innovations that have fundamentally changed how we communicate. The Gutenberg Galaxy foresaw the networked, compressed ‘global village’ that would emerge in the late-twentieth and twenty-first centuries — despite having been written when black-and-white television was ubiquitous.

This new edition of The Gutenberg Galaxy celebrates both the centennial of McLuhan’s birth and the fifty-year anniversary of the book’s publication. A new interior design updates The Gutenberg Galaxy for twenty-first-century readers, while honouring the innovative, avant-garde spirit of the original. This edition also includes new introductory essays that illuminate McLuhan’s lasting effect on a variety of scholarly fields and popular culture.

A must-read for those who inhabit today’s global village, The Gutenberg Galaxy is an indispensable road map for our evolving communication landscape.

 

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LibraryThing Review

Recenzja użytkownika  - breadhat - LibraryThing

This was a fun and inspiring book, and there were points at which I would have considered just giving it five stars despite some of its obvious flaws and the fact that it is quite dated. I really like ... Przeczytaj pełną recenzję

LibraryThing Review

Recenzja użytkownika  - leontes47 - LibraryThing

Argues that the advent of printing changed the way we think and the way society works. I was bowled over by this book as an undergraduate in the early 60s, for the new perspectives it opened up. However, I now find it lacking in substance. Przeczytaj pełną recenzję

Spis treści

The Gutenberg Galaxy
The Galaxy Reconfigured
lii
Bibliographic Index
lxxvii
Index of Chapter Glosses
xcv

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Informacje o autorze (2017)

Marshall McLuhan (1911 - 1980) was a literature scholar and the founder of the Centre for Culture and Technology at the University of Toronto.

Informacje bibliograficzne