Advertising for Account Holders (RLE Marketing)Routledge, 15 wrz 2014 - 198 The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner’s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency. |
Inne wydania - Wyświetl wszystko
Kluczowe wyrazy i wyrażenia
account director account handlers account planner achieve advertiser’s advertising accounts advertising agencies advertising brief advertising campaign advertising idea advertising’s agency’s agreed allow approval art director better brand budget called can’t cent Chapter client’s product colleagues Collett Dickenson Pearce colour commercial company’s competition consumers copy copywriter costs create creative brief creative team customers decide decision develop direct mail doesn’t ensure feel goals Handling check he’s income invoices involved isn’t judgement keep kind listen look media buyers media department media plan media planners media schedule medium mind objective Once particular pitch point of view posters press advertisement probably problems proof prospect radio relevant response sell simply someone spend strategy success talk target audience television tell there’s they’re things traffic trying Unique Selling Proposition usually visual What’s won’t you’re