Microtrends Squared: The New Small Forces Driving Today's Big DisruptionsSimon and Schuster, 20 mar 2018 - 432 Ten years after his New York Times bestselling book Microtrends, Mark Penn identifies the next wave of trends reshaping the future of business, politics, and culture. Mark Penn has boldly argued that the future is not shaped by society’s broad forces, but by quiet changes within narrow slices of the population. Ten years ago, he showed how the behavior of one small group can exert an outsized influence over the whole of America with his bestselling Microtrends, which highlighted dozens of tiny, counterintuitive trends that have since come to fruition, from the explosion of internet dating to the recent split within the Republican Party. Today, the world is in perplexing upheaval, and microtrends are more influential than ever. In this environment, Penn offers a necessary perspective. Microtrends Squared makes sense of what is happening in the world today. Through fifty new microtrends, Penn illuminates the shifts that are coming in the next decade. He pinpoints the unseen hand behind new power relationships that have emerged—as fringe voters and reactionary politics have found their revival, as online influencers overshadow traditional media, and as the gig economy continues to invade new swathes of industry. He speaks to the next wave of developments coming in technology, social movements, and even dating. Offering a clear vision of the future of business, politics, and culture, Microtrends Squared is a must-read for innovators and entrepreneurs, political and business leaders, and for every curious reader looking to understand the wave of the future when it is just a ripple. |
Spis treści
1 | |
5 | |
LOVE AND RELATIONSHIPS | 29 |
SecondFiddle Husbands | 31 |
Never Married | 39 |
Open Marriages | 46 |
Graying Bachelors | 51 |
ThirdTime Winners | 57 |
Private Plane Party Crashers | 173 |
Social Millionaires | 178 |
LIFESTYLE | 183 |
Single with Pet | 185 |
Roomies for Life | 190 |
Footloose and FancyFree | 195 |
Nerds with Money | 200 |
Uptown Stoners | 208 |
Having It Both Ways | 62 |
Internet Marrieds Revisited | 67 |
Independent Marrieds | 73 |
HEALTH AND DIET | 79 |
ProProteiners | 81 |
Guys Left Behind | 88 |
Nonagenarians | 96 |
Kids on Meds | 102 |
The Speed Eaters | 109 |
Wellness Freaks | 114 |
Cancer Survivors | 120 |
TECHNOLOGY | 127 |
The New Addicts | 129 |
Digital Tailors | 134 |
TechnologyAdvanced People | 140 |
Droning On | 145 |
NoPCers | 151 |
Unemployed Language Teachers | 156 |
Bots with Benefits | 161 |
New Luddites Updated | 166 |
Intelligent TV | 212 |
Korean Beauty | 218 |
Modern Annie Oakleys | 224 |
Armchair Preppers | 230 |
POLITICS | 235 |
Old Economy Voters | 237 |
Happy Pessimists | 242 |
Closet Conservatives | 249 |
Impressionable Elites Revisited | 254 |
Militant Dreamers Revisited | 260 |
Newest Americans | 266 |
Couch Potato Voters | 273 |
WORK AND BUSINESS | 281 |
SelfData Lovers | 283 |
Bikers to Work | 289 |
Virtual Entrepreneurs | 295 |
Microcapitalists | 301 |
The Fakesters | 307 |
Inne wydania - Wyświetl wszystko
Microtrends Squared: The New Small Forces Driving Today's Big Disruptions Mark Penn Ograniczony podgląd - 2019 |
Microtrends Squared: The New Small Forces Driving Today's Big Disruptions Mark Penn Podgląd niedostępny - 2018 |
Microtrends Squared: The New Small Forces Driving Today's Big Disruptions Mark Penn Podgląd niedostępny - 2018 |
Kluczowe wyrazy i wyrażenia
According addiction adults Asian Asian-Americans Barack Obama become bike bisexual BWBs cancer survivors cars choice clothes companies consumers cosplay couples create culture customers decade Democratic Donald Trump drones economy election elites Facebook Game of Thrones global going Google growing Hillary Clinton households immigration income increase industry iPhone IPUMS kids Kim Kardashian Korean Beauty Latino less LGBT living look Luddites marketplace microtrends millennials million National Netflix never married Obama older online dating open marriage part-time percent Percentage Pew Research Center political poll population protein relationships reported Republican rise robots scams smartphone social media Source speed eaters spouse start-ups tech There’s tion today’s trend users vote voters women workers wrote York