Tourism: A Modern Synthesis

Przednia okładka
Cengage Learning EMEA, 2006 - 546
2 Recenzje
Tourism: A Modern Synthesis is the core textbook for tourism, focusing on the development and management of tourism in an international context. A strong business and management theme pervades the book reflecting developments in the teaching and content of modern courses. The book is based around the principles of management and includes case studies emphasising this theme. It can be used as a one semester text, but its coverage of a broad range of subjects make it a useful resource throughout a full degree course. The second edition has been completely revised, updated and enhanced to include all of the current issues in tourism such as the impact of terrorism and crime, epidemics and tourism, low-cost airlines, special interest tourism and includes many case studies from diverse and exciting tourism destinations. Comprehensive and up-to-date, Tourism, a Modern Synthesis is a real survey text for students following a degree in Tourism, Hospitality or Leisure, or doing a Tourism course as part of another degree programme.
 

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Spis treści

Themes concepts and issues
3
The evolution and development of tourism
22
Understanding tourism demand
42
Understanding the tourist as a consumer
62
Understanding the tourism industry
87
Information communication technologies
108
The etourism revolution
115
New technology
121
Financing tourism operations
244
Tourism and entrepreneurship
261
The role of the public sector in tourism
276
Marketing tourism
299
Marketing tourism destinations
319
The impact of tourism
341
Social and cultural impacts
359
Environmental impacts
373

The Cendant Corporation and travel distribution
127
The role of the new consumer and future trends in tour
136
Roles and activities
142
Transporting the tourist
149
Visitor attractions
174
Tourism accommodation and hospitality services
200
Managing tourist operations and communicating with
225
The challenge of sustainability
388
Rural tourism
424
Coastal and resort tourism
441
Managing tourism activities
473
Global challenges
494
The future of tourism
515
Index
531

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Informacje o autorze (2006)

Stephen J. Page recently held the Scottish Enterprise Forth Valley Chair in Tourism, in the Department of Marketing at the University of Stirling, Scotland. Prior to this, Stephen held a Chair at Massey University New Zealand, where he was Director of the Centre of Tourism Research. Stephen J. Page currently holds the post of Senior Professor in Tourism at the London Metropolitan Business School.

Joanne Connell is Senior Lecturer in Tourism in the Department of Marketing at the University of Stirling. Her special field of interest is in tourism and the environment and niche forms of tourism activity.

Informacje bibliograficzne