Franchising in America: The Development of a Business Method, 1840-1980UNC Press Books, 1992 - 204 Using a series of case studies from five industries, Dicke analyzes franchising, a marketing system that combines large and small firms into a single administrative unit, strengthening both in the process. He studies the franchise industry from the 1840s |
Spis treści
Introduction | 1 |
Preludes to Franchising The McCormick Harvesting Machine Company and the I M Singer Company | 12 |
From Agent to Dealer The Ford Motor Company 19031956 | 48 |
Expanding the System The Sun Oil Company 19 191959 | 85 |
The Franchise Industry and Dominos Pizza | 117 |
Conclusion | 150 |
Notes | 159 |
| 185 | |
| 199 | |
Inne wydania - Wyświetl wszystko
Franchising in America: The Development of a Business Method, 1840-1980 Thomas S. Dicke Ograniczony podgląd - 2017 |
Franchising in America: The Development of a Business Method, 1840-1980 Thomas S. Dicke Podgląd niedostępny - 1992 |
Kluczowe wyrazy i wyrażenia
advertising agency system agents agreement antichain automobile became began big business brand business-format franchising C. H. McCormick cars changes Channels of Distribution chap chise company-owned outlets company's consumer coordinate cost Cyrus McCormick dealer force dealer network distribution system Domino's Pizza early equipment established exclusive expansion FA/EI Federal Trade Commission filling station Ford Motor Company Ford's franchise industry firm franchise system Franchising in America gasoline home office Howard Johnson's increased independent Industry and Domino's Isaac Singer Johnson major makers managers manufacturers mass production MC/SHSW McCormick and Singer methods modern economy Monaghan and Anderson Nevins and Hill Notes to Pages operations ownership patent percent Pizza Tiger product franchising profits purchase reaper refiners relationship retail SA/SHSW sales organization sell sewing machine small business SOCC/HML sold Standard Sun Oil Company Sun's Sunoco supply tion Tom Monaghan U.S. Congress uniform
Popularne fragmenty
Strona 188 - John Deere's Company: A History of Deere and Company and Its Times (New York: Doubleday, 1984), 174-75, on Deere; and for a general treatment of distribution see Chandler, Visible Hand, 287-314.
Strona 186 - Report to the House Subcommittee on Energy and Power, Committee on Interstate and Foreign Commerce...