Social Media in Travel, Tourism and Hospitality: Theory, Practice and CasesProfessor Evangelos Christou, Professor Marianna Sigala, Professor Ulrike Gretzel Ashgate Publishing, Ltd., 1 paź 2012 - 338 Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors. |
Spis treści
Introduction | 1 |
Web 20 Strategic and Operational Business Models | 5 |
Web 20 Applications for Marketing | 67 |
Web 20 Travellers Behaviour | 165 |
Web 20 Knowledge Management and Market Research | 255 |
| 313 | |
Inne wydania - Wyświetl wszystko
Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases Evangelos Christou Ograniczony podgląd - 2016 |
Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases Evangelos Christou Ograniczony podgląd - 2016 |