New Media Technology: Cultural and Commercial PerspectivesAllyn and Bacon, 1996 - 434 |
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... especially interested in two aspects of the new media technologies : interactivity and multimedia . Interactivity offers advertisers an unprecedented ability to involve the buyer in the market- ing process . Multimedia technologies ...
... especially interested in two aspects of the new media technologies : interactivity and multimedia . Interactivity offers advertisers an unprecedented ability to involve the buyer in the market- ing process . Multimedia technologies ...
Strona 304
... especially true in the long term , although it is the long term that truly matters for society . Perhaps even more importantly , some of the most significant consequences are likely to be unexpected and unin- tended , and observable ...
... especially true in the long term , although it is the long term that truly matters for society . Perhaps even more importantly , some of the most significant consequences are likely to be unexpected and unin- tended , and observable ...
Strona 350
... especially slowly to society's underclass for an additional reason . To effectively use the information highway or even to recognize its value may require knowledge and skills that many in lower SES groups simply don't have . As ...
... especially slowly to society's underclass for an additional reason . To effectively use the information highway or even to recognize its value may require knowledge and skills that many in lower SES groups simply don't have . As ...
Spis treści
An Industry Overview | 1 |
Media at the Millennium | 35 |
The Technology | 69 |
Prawa autorskie | |
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