Tobacco Goes to College: Cigarette Advertising in Student Media, 1920-1980
McFarland, 28 lut 2014 - 240
This is the first book to document the history of cigarette advertising on college and university campuses. From the 1920s to the 1960s, such advertisers had a strong financial grip on student media and thus a degree of financial power over colleges and universities across the nation. The tobacco industry’s strength was so great many doubted whether student newspapers and other campus media could survive without them. When the Tobacco Institute, the organization that governed the industry, decided to pull their advertising in June of 1963 nearly 2,000 student publications needed to recover up to 50 percent of their newly lost revenue. Although student newspapers are the main focus of this book, tobacco’s presence on campus permeated more than just the student paper. Cigarette brands were promoted at football games, on campus radio and through campus representatives, and promotional items were placed on campus in locations such as university stores and the student union.
Co mówią ludzie - Napisz recenzję
Nie znaleziono żadnych recenzji w standardowych lokalizacjach.
Inne wydania - Wyświetl wszystko
academic adver advertisements featured advertising campaigns advertising in student American Tobacco Company appeal approach arette athletic audience bacco Bates number Black smokers brary.ucsf.edu broadcast Camel cigarettes celebrity Chesterfield cigarettes cigarette advertising cigarette brands Cigarette Country cigarette market cigarette smoking college and university college football college newspapers college students Daily Iowan filtered brands football game football programs fornia game programs headline reads humor industry’s instance Kool Legacy Tobacco Docu Legacy Tobacco Documents Legacy.li Legacy.library.ucsf.edu Liggett & Myers Lucky Strike Marlboro menthol ments Online Meyner NCAA nicotine ofcigarette ofthe Old Gold Orange and White percent Phillip Morris popular promote R.J. Reynolds radio retrieved July 22 San Francisco sensory strategy social strategy sponsored student newspapers student papers tactics Tareyton target television tobacco advertising Tobacco Documents Online tobacco industry Tobacco Institute trieved University of Cali University of California University of Tennessee Virginia Slims women young