Proceedings of Global Perspectives on Strategic Intellectual Property Management in Fashion Business: IP LAB Series: LAB 2

The IP LAB Series is a publishing initiative of the Center for Design, Fashion and Advertisement Law at the University of Silesia in Katowice. It grows out of our commitment to combine academic reflection with practical insight and to create a space where intellectual property law is explored through experience, dialogue and collaboration.

Each volume is rooted in conferences and open seminars that bring together scholars, practitioners, students and representatives of creative industries. The books are also the outcome of one semester of intensive student work developed within our IP LAB. Guided by an empirical approach to intellectual property law, we move beyond purely theoretical analysis and focus on how legal frameworks function in real markets and real creative sectors.

The IP LAB Series introduces a distinct business perspective on intellectual property with particular attention to branding and business strategies. We examine how intellectual property rights can be designed, structured and implemented as strategic tools that support innovation, communication and business growth.

This second volume turns to the fashion industry. It explores how intellectual property operates within the fashion world — from brand building and trademark strategy to design protection, trade dress and enforcement. Drawing on case studies of leading global brands, the contributions engage directly with the commercial realities, creative tensions and brand narratives that define the modern fashion landscape. The volume also addresses the emerging role of artificial intelligence in fashion creativity, prompting important questions about the boundaries between human ingenuity and machine-generated output in the eyes of IP law.

The proceedings bring together an international group of voices from Poland, Spain, India and Brazil, lending the volume a genuinely cross-cultural perspective on the strategic management of intellectual property in fashion business.