Total Engagement: How Games and Virtual Worlds Are Changing the Way People Work and Businesses Compete

Przednia okładka
Harvard Business Press, 3 lis 2009 - 288
Can the workplace be more productive by including avatars, three-dimensional environments, and participant-driven outcomes? This grounded and thought-provoking book by Byron Reeves and Leighton Read proves that it is not only possible, it is inevitable.

Implementing components of multiplayer computer games in the workplace will address a host of age-old problems. Games can not only stem boredom and decrease turnover, but also enhancee collaboration and encourage creative leadership. Games require extraordinary teamwork, elaborate data analysis and strategy, recruitment and retention of top players, and quick decision making. Recreating some elements of games - such as positioning tasks within stories, creating internal economies, and implementing participant-driven communication systems - can not only boost employee engagement but overall productivity.

Of course, the strong psychological power of games can have both positive and negative consequences for the workplace. That's why it's important to put them into practice correctly from the beginning - and Reeves and Read explain how by showing which good design principles are a powerful antidote to the addictive and stress-inducing potential of games.

Supported by specific case studies and years of research, Total Engagement will completely change the way you view both work and play.
 

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Spis treści

Introduction
1
The Game Tsunami
17
Work Sucks
35
Ten Ingredients of Great Games
61
Virtual People
91
Virtual Money
111
Virtual Teams
129
Virtual Leaders
151
Play Is Not the Opposite of Work
173
Caught Between Fact and Fiction
191
Danger
213
Tactics for Change
227
Notes
241
Index
261
About the Authors
273
Prawa autorskie

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Informacje o autorze (2009)


Byron Reeves is a professor at Stanford University, and has authored over a hundred published studies on responses to immersive features of media, including games. J. Leighton Read is a physician, inventor, successful biotechnology founder, CEO, and venture capitalist.

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