The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer NeedsRosenfeld Media, 7 kwi 2020 - 320 "Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice." —Melissa Perri, author of Escaping the Build Trap These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering. |
Spis treści
Discovering Value | |
Defining Value | |
Designing Value | |
Delivering Value | |
but thats often not enough Use JTBD to accelerate your gotomarket | |
ReDeveloping Value | |
JTBD in Action | |
Final Thoughts | |
Resources on JTBD | |
Acknowledgments | |
Inne wydania - Wyświetl wszystko
The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy ... Jim Kalbach Podgląd niedostępny - 2020 |
Kluczowe wyrazy i wyrażenia
align Anthony Ulwick approach behavior blog Bob Moesta CarMax Chapter Clayton Christensen consider consumption jobs context Contextual Design create customer needs customer success customer-centric customer’s Dan Olsen David Farber define design thinking desired outcomes diagram disruption effort elements example experience Figure focus focusing formulating Four Forces getting the job goals hackathons hypothesis innovation insight instance Intercom job map job performer job statements job stories jobs interviews jobs thinking jobs-based Jobs-to-be-Done journey map JTBD provides JTBD research LEARN look main job matrix mental model micro-jobs milkshake need statements offering onboarding opportunities organization overall participants people’s personas perspective PLAY prioritize problem product or service Product Roadmaps products and services related jobs Segway Skype solution specific stages steps strategy Switch interviews target technique trying uncover underserved needs understand unmet needs user stories value proposition What’s you’ll Zipcar