The Creative Economy: How People Make Money from Ideas

Przednia okładka
Penguin Books Limited, 27 cze 2002 - 263
Creativity is fun. It's also big business.

But how do you turn creativity into money - cash, capital and profit? It is not just having a bright idea that counts - it's what you do with it.

John Howkins, a leading expert on creative business, shows us what creativity really is, gives the hard data on its global turnover ($2.2 trillion a year) and outlines the key rules for success.

The rules include-

  • Invent yourself. Be unique
  • Own your ideas, understand copyright and patents
  • Know when to work alone, and when in a group
  • Learn endlessly. Borrow, reinvent and recycle
  • Exploit fame and celebrity
  • Know when to break the rules

Whether in film or fashion, software or shoes, by focusing on our individual talents we can all make creativity pay.

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Informacje o autorze (2002)

John Howkins is Deputy Chairman of the British Screen Advisory Council and has worked as a consultant for Time Warner, ABC, IBM and many other companies and institutions. His previous publications include UNDERSTANDING TELEVISION, MASS COMMUNICATIONS IN CHINA and NEW TECHNOLOGIES, NEW POLICIES.

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