Say It With Charts: The Executive’s Guide to Visual Communication

Przednia okładka
McGraw Hill Professional, 15 mar 2001 - 225
Step-by-step guide to creating compelling, memorable presentations

A chart that once took ten hours to prepare can now be produced by anyone with ten minutes and a computer keyboard. What hasn't changed, however, are the basics behind creating a powerful visual - what to say, why to say it, and how to say it for the most impact. In Say It With Charts, Fourth Edition --the latest, cutting-edge edition of his best-selling presentation guide -- Gene Zelazny reveals time-tested tips for preparing effective presentations. Then, this presentation guru shows you how to combine those tips with today's hottest technologies for sharper, stronger visuals. Look to this comprehensive presentation encyclopedia for information on:


* How to prepare different types of charts -- pie, bar, column, line, or dot -- and when to use each
* Lettering size, color choice, appropriate chart types, and more
* Techniques for producing dramatic eVisuals using animation, scanned images, sound, video, and links to pertinent websites

 

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Recenzja użytkownika  - jcbrunner - LibraryThing

Say it with Charts is a classic of how to display numbers in presentations. Developed and tested over many years by the consultants of McKinsey & Co., the book offers easy guidelines how to style and ... Przeczytaj pełną recenzję

Spis treści

Say it with Charts
1
Section 1 Choosing Charts
9
Section 2 Using Charts
73
Section 3 Say it with Concepts and Metaphors
129
Section 4 Say ITCom
195
Index
221
Prawa autorskie

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Informacje o autorze (2001)

Gene Zelazny is Director of Visual Communications for McKinsey and Company, and has over 40 years of experience working with colleagues and clients to design powerful management reports and presentations. In addition, Zelazny frequently presents his ideas at the world's top business schools, including Chicago, Harvard, Columbia, Cornell, Wharton, Haas, MIT, Oxford, Kellogg, Stanford, Tuck, INSEAD, and others. He also is author of the how-to classic Say It With Presentations.

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