Management Fashions: Turning Best-selling Ideas Into Objects And Institutions

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Transaction Publishers - 239
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Using the theory of management fashions proposed in the 1990s by Eric Abrahamson, Krzysztof Klincewicz analyzes the changing popularity of management concepts accompanied by solutions. Among these are management bestsellers, consulting services, software systems, "methodologies," and approaches to organizational change, training courses, professional certifications and even new corporate positions. The book presents the phenomena of management fashions as being the key driver for the development of the management knowledge industry, consisting of consulting companies, computer firms, publishing houses, professional institutes, and other organizations involved in the launching and the promotion of new management techniques. The author supplements the existing body of knowledge by focusing on the supply-side of management fashions, particularly the strategies and marketing techniques of solution vendors, and proposes a model of relations between management ideas and tangible solutions, explaining how bestselling ideas are turned into objects and institutions. The empirical research described in this volume involves multiple methods, including discourse volume analysis and qualitative historical techniques. Included also is a comprehensive overview of the recent relevant developments in sociology, marketing, and organization sciences, in which the author draws on the heritage of praxiology by taking a meta-level perspective on the propositions of management science. Krzysztof Klincewicz is lecturer at the School of Management, Warsaw University, and researcher at the School of Innovation Management, Tokyo Institute of Technology. His research interests combine organization theory, social sciences, and new technologies, with the focus on strategies of high-tech companies. He is certified chartered marketer of the British Chartered Institute of Marketing, and has numerous years of working experience in business development management for IT companies in Poland, Finland, and in the UK.

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Spis treści

733 Types of software products related to knowledge management
118
734 Lifecycles of software solution types
121
Management Fashions and Marketing Strategies of Solution Vendors
127
82 Research techniques
131
822 Sources of information
133
823 Potential and limitations of document analysis
135
824 Sample selection
136
825 Intertextual aspects of the analyzed documents
139

42 Development and diffusion
41
43 Terminology
43
44 Research program
46
45 Note on research methods
51
46 The case of knowledge management
53
Discourse Lifecycle Types and Translations
59
52 Research questions
62
53 Discourse lifecycle
66
54 Discourse types bandwagon and solutionrelated pressures
68
55 Translations of the concept during the fashion lifecycle
75
Fashion Area
85
62 Research questions and techniques
87
63 Overview of solutions in the fashion area
90
64 Examples of solutions print media management consulting and events
92
642 Events
96
643 Magazines
99
644 Websites
101
645 Institutes and certifications
102
646 Job titles
105
65 Multiplier effects in the management fashion area
107
ICT Solutions in the Fashion Arena
111
72 Research questions
113
73 Management fashion and development of ICT market
114
732 Data collection and analysis
115
83 Individual cases narratives
140
832 Lotus
151
833 Microsoft
161
834 BackWeb Technologies
169
835 IT services company
171
84 Interpretation of the cases
173
Conclusions
185
92 New metaphor of management fashions
186
93 Spread of viruses
188
94 Relevance for management fashions
190
65 Final remarks
194
Appendix 1 Note on Discourse Volume Analysis as Research Technique
197
102 Source database
199
103 Data collection
201
104 Data cleaning
202
105 Data capture in computer format
206
107 Intercoder reliability comparisons
207
108 Conclusions
209
Appendix 2 List of Documentary Sources
211
References
221
Notes
231
About the Author
241
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