Made to Stick (Epilogue): Why Some Ideas Survive and Others Die

Przednia okładka
Random House Publishing Group, 11 lut 2008 - 336
Brains and talent alone don't make ideas stick. Here's what does. Our five-step communication framework: Pay attention, understand, believe, care, and act. Plus, learn how to trouble-shoot your ideas. Remember, with the right insight and the right message, any one of us can make an idea stick.

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Informacje o autorze (2008)

Chip Heath is a professor of organizational behavior in the Graduate School of Business at Stanford University. He lives in Los Gatos, California.

Dan Heath is a Consultant to the Policy Programs of the Aspen Institute. A former researcher at Harvard Business School, he is a co-founder of Thinkwell, an innovative new-media textbook company. He lives in Raleigh, North Carolina.

Informacje bibliograficzne

TytułMade to Stick (Epilogue): Why Some Ideas Survive and Others Die
AutorzyDan Heath, Chip Heath
WydawcaRandom House Publishing Group, 2008
ISBN1588367479, 9781588367471
Liczba stron336
  
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