Made to Stick (Epilogue): Why Some Ideas Survive and Others DieRandom House Publishing Group, 11 lut 2008 - 336 Brains and talent alone don't make ideas stick. Here's what does. Our five-step communication framework: Pay attention, understand, believe, care, and act. Plus, learn how to trouble-shoot your ideas. Remember, with the right insight and the right message, any one of us can make an idea stick. |