Fashion, Media, Promotion: The New Black Magic

Przednia okładka
John Wiley & Sons, 10 maj 2010 - 264
In Fashion, Media, Promotion: the new black magic Fashion is linked to its communication networks - involving the reader in the process of selling Fashion in the global marketplace. Fashion's ingenuity in adapting to new means of promotion for digital and print media, websites, advertising, cinema, music and television, is celebrated.
  • Hollywood's role in shaping Fashion's influence is assessed through Audrey Hepburn's persuasive iconography and the impact of the most watched movie of the 20th century: Gone with the Wind.
  • Exceptional designers Coco Chanel, Christian Dior, Rei Kawakubo, Mary Quant, Elsa Schiaparelli, Vivienne Westwood are considered, together with extraordinary innovators Paul Smith, Vidal Sassoon, Lynne Franks.
  • Roland Barthes' Fashion System and Mythologies are viewed as cultural and promotional texts, with revealing insights into the technologies which bring Fashion to mass audiences.
  • Marketing and branding successes are reviewed and Fashion's continuing narrative is illustrated with luminous colour images.
 

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Fashion, Media, Promotion: The New Black Magic
Jayne Sheridan
Ograniczony podgląd - 2013

Kluczowe wyrazy i wyrażenia

20th century accessed American audiences Audrey Hepburn Bazaar became began Benetton boutique brand Breakfast at Tiffany's British Fashion career catwalk celebrity Chanel Christian Dior Christopher Breward Church Gibson Claire Wilcox clothes collections costumes created creative culture curator David Gilbert describes Devil Wears Prada Dior's dress e-mail to author Elsa Schiaparelli exhibition fabrics Fashion designers Fashion industry Fashion Week Fashion's World Cities feminine film French Funny Face garments girl Givenchy global GWTW haute couture Hollywood Hubert de Givenchy Ibid ideas influence inspired interview Italian Jean journalists Kawakubo launched London look magazine Mary Mary Quant Media Milan modern movie Museum opening Oxford Paris Paul Smith photographer princess promotion Quant's retail Rhett Butler Roland Barthes role Roman Holiday Sabrina saying scene seen selling Selznick skirt stars street style talent tion trends Vivien Leigh Vivienne Westwood Vogue wanted woman women writing York young

Informacje o autorze (2010)

Jayne Sheridan is a writer who teaches Fashion Communication at Huddersfield University. She studied with the cultural critic Antony Easthope at Manchester Metropolitan University, and has taught Media, Film, Journalism and Public Relations at Liverpool John Moores and Huddersfield Universities. As a Press and PR advisor she has been associated with Sotheby’s, Saatchi’s, Weber Shandwick, Henry Moore Sculpture Trust, Glastonbury Abbey, the BBC, Wolff Olins, Christie’s, Agnews, and Dean Clough galleries.

Informacje bibliograficzne

TytułFashion, Media, Promotion: The New Black Magic
AutorJayne Sheridan
Wydanieilustrowane
WydawcaJohn Wiley & Sons, 2010
ISBN1405194219, 9781405194211
Liczba stron264
  
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