Judging a Book by Its Cover: Fans, Publishers, Designers, and the Marketing of Fiction

Przednia okładka
Nicole Matthews, Nickianne Moody
Ashgate Publishing, Ltd., 2007 - 191
This collection argues that book covers - the wrapping of image, typography and puff prose that surround the written contents of a book - really matter. They matter because, despite the turn of phrase that admonishes us not to do it, as readers, we do indeed judge books by their covers.
 

Spis treści

Tauchnitz Albatross and Penguin
3
Reading the Cover
19
Context and Participant
43
Literary Prizes Production Values and Cover Images
63
Jerome K Jerome and the Paratextual Staging of Antielitism
83
Selling Literature through Contemporary Cinema
107
Book Covers in the Internet Bookstore
117
11
129
13
148
Index
189
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