Strategic Marketing Management CasesMcGraw-Hill, 2002 - 685 |
Spis treści
LOréal Nederland B V 135 | 1 |
Medical Products Inc Case 26 Apache Power Inc 163 | 28 |
The Boston Red Sox | 37 |
Prawa autorskie | |
Nie pokazano 22 innych sekcji
Inne wydania - Wyświetl wszystko
Strategic Marketing Management Cases David W. Cravens,Charles W. Lamb,Victoria Lynn Crittenden Widok fragmentu - 2002 |
Strategic Marketing Management Cases David W. Cravens,Charles W. Lamb,Victoria Lynn Crittenden,Victoria Crittenden Podgląd niedostępny - 2001 |
Strategic Marketing Management Cases David W. Cravens,Charles W. Lamb,Victoria Lynn Crittenden Podgląd niedostępny - 2002 |
Kluczowe wyrazy i wyrażenia
accounts advertising American American Express analysis assets average Bacova bagel bicycles Big Bertha boots Boston Boston College brand Callaway Golf Callaway Golf Company Callaway's Camar clubhead clubs Coca-Cola company's competitive competitors consumers corporate costs customers CUTCO dealers decision distribution distributors Dunkin Ely Callaway engine equipment firm Gatorade golf ball golfers growth Guinness health-care included income increase industry Intel International Internet karate Konark L'Oréal major manufacturing market share marketing strategy marketplace million motorcycle Murphy's NBIC nursing homes offered operations organization PC card percent Pfizer position product line profits promotion purchasing ranchers range retail revenue Rollerblade rubber segment selling Shorin-Ryu SignMaster Slendertone Snapple sold subacute care suppliers supply chain SystemSoft target Titleist Total truck United users WICS Wolverine